Our Story

WHO WE ARE

Founded by Sue Baker in 1991, Wild Peacock is a classic, family-owned food wholesaler specialising in the sourcing and supply of fine ingredients to the restaurant and hospitality industry, as well as home cooks. We pride ourselves on the superior quality of our produce and the warm, long-term relationships we enjoy with both suppliers and customers.

WHAT WE DO

If there’s a premium or unusual ingredient you need for your kitchen, we’ll find it, stock it and supply it to you. We’ve been partnering and doing business with the very best of the Western Cape’s fine dining and signature restaurants for decades. Now we bring the same expertise and knowledge to inspire the home cook through our online ingredients’ portal.

Provenance

Quality produce is the cornerstone of our business, so we seek out and research the very best producers and artisans, locally and abroad, to become our trusted suppliers. Our focus is on delivering beautiful produce.

Sustainability

Two generations of Bakers work shoulder-to-shoulder in our business with a hand-picked team of food wholesale and procurement experts. As a tight-knit team, we are constantly aware of the importance of limiting our footprint and preserving the integrity of food production and natural ecosystems for future generations.

Knowledge

Food knowledge is our stock in trade. We stay abreast of global food movements and trends in order to deliver chefs the best ingredient choices for contemporary menus from classic haute cuisine to experimental fusion.

Join Our Community

Subscribe for insights into premium sourcing.